Part Five: Market Entry

Part 5 of the Path to Market Transformation Program focuses on Market Entry, offering you the expertise needed to successfully enter and thrive in international markets. This course encompasses essential topics such as market research and selection, market entry strategy, cultural considerations, and visiting the market. The course will guide you in developing a robust market entry strategy tailored to your corporate objectives as well as your business's capabilities and capacities. You will explore the cultural nuances that can impact your market entry efforts, ensuring you approach new markets with sensitivity and understanding. This cultural competency training will give you the foundations to establish lasting relationships with partners across the supply chain.

The course concludes with a module on visiting the market, where you will learn how to make the most of your visits by building valuable relationships and gathering firsthand knowledge. By the end of this course, you will feel prepared to send your product or service into the market and be effective with your time and money when you or your team visits the market.