Cultural Competency: North America

Navigating the North American market requires more than just business acumen—it demands cultural competency and strategic insight. Our short course equips you with the essential knowledge and skills to thrive in this dynamic market. 

After completing this course you will gain:

• An understanding of North American culture and market dynamics
• Practical approaches for conducting business in the target market
• A macro approach to understanding your product/sector categories
• A market-specific entry plan tailored to your product/ service
• Insights into effective pitching strategies for the USA audience
  

Through this course, you will learn how to address you unconscious biases, and strategies essential for building and maintaining relationships in North America. Our approach combines practical experience with insightful strategies, ensuring you are well-prepared to capitalise on new opportunities and overcome challenges.