This guide is here to help you begin reviewing your capability development and capacity expansion for exporting.

• This introduces the key capabilities and capacities needed to sell globally.
• It also provides practical questions to help you assess your readiness and prepare your business for exporting.
• While many export readiness checklists and surveys exist, there is no perfect or “right” time to start exporting.
• There is no single formula for success in foreign markets. Preparation and strategy matter more than timing.