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Corporate Objectives Canvas

Corporate Objectives Canvas

Before we talk markets, distributors, or trade shows — we ask one question first: What do you actually want this business to achieve? Work through each section below. Your export strategy flows from what you define here.

Complete all sections to build your objective
1
Your Foundation
Before you can set an objective, get clear on where you're starting from and why you're here.
🏢
Your Business
What you sell and who buys it domestically
What does your business do? What product or service are you selling, and who is your current domestic customer?
💡
Your Export Motivation
The real reason you want to export — and why now
Why do you want to export? Why now? Be honest — personal and financial motivations both count and are what we build your strategy around.
📅
Your Timeframe
The planning window that makes sense for your business
What planning horizon makes sense — 1 year, 3 years, 5 years? Set this first. Your objective lives inside this window.
2
Build Your Objective — The Four Layers
Every corporate objective must pass through all four layers. Each one builds on the last.
Layer 1 — Specific
🎯
What exactly needs to happen?
Market, product, and the activities that will get you there
Which market(s)? Which product or service? What activities — distributors, e-commerce, trade shows, direct sales? The more specific, the better the decisions that follow.
Layer 2 — Realistic
✅
Can you actually achieve this?
A resources check — capability, capacity, and budget
What resources do you have available? Budget, team, market contacts, product readiness? What do you still need to build or acquire before this is realistic?
Layer 3 — Measurable
📊
What does success look like in numbers?
Revenue, units, market share, or margin — name the metric
What metrics matter? Revenue target, unit sales, number of distributors, % of total revenue from exports, EBITDA? Name the number and explain why it matters to the business.
Layer 4 — Time-bound
⏱
By when — with milestones
Deadlines that create accountability and drive action
By when? Break the overall goal into milestones. What needs to happen at 6 months, 12 months, and at the end of your planning window?
3
Your Corporate Objectives
Two objectives — one for the whole business, one for export. Both should be specific, realistic, measurable, and time-bound. They connect, but they're not the same thing.
🏢  Whole Business Objective

Business Corporate Objective

What does the whole business need to achieve — beyond export?

Think about your overall business goal: revenue, growth, team, ownership, lifestyle, or exit. This is the north star everything — including export — is pointing toward. It doesn't need to mention exporting at all.
Your Business Objective Statement
✓ Specific✓ Realistic✓ Measurable✓ Time-boundDoes your business objective pass all four checks?
🌏  Export Objective

Export Corporate Objective

Assembled from your four SMART layers. Edit until it reads clearly to someone who doesn't know your business.

Your Export Objective Statement
✓ Specific✓ Realistic✓ Measurable✓ Time-boundRead your export objective against each tag before moving on
4
Supporting Context
These three questions sharpen your objective and set up your strategy. They'll be referenced in your Palaudin sessions.
⚡
Your Competitive Advantage
Why would an export market choose you?
What makes your product or service genuinely different in a new market? Price, quality, origin, innovation, IP, or scarcity?
⚠️
Biggest Risk or Unknown
What are you most uncertain about?
What keeps you up at night about this export strategy? Regulatory approvals, finding the right distributor, pricing, or cash flow?
🏆
Personal Definition of Success
What does winning look like for you?
Beyond the numbers — what would make you look back in 3 years and say "that worked"? This is the personal version of your objective.
5
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Frequently Asked Questions

What industries do you specialise in?

We take pride in our ability to learn the fundamentals of virtually any industry or technology quickly. Some of the markets we have served include internet/e-commerce, professional services, construction, manufacturing, mining, retail, food service, media and more. Having said that, we believe the value we bring to the table is not industry expertise but rather an understanding of what it takes to be successful export markets.

What size companies do you work with?

We collaborate with organisations of all sizes, including small businesses, local councils, state and federal governments, industry associations and large corporations. We offer tailored business advisory solutions to meet the needs of your organisation.
What geographical area do you service?

We are headquartered in Brisbane, Australia and have operations in Hong Kong. We provide consulting services to businesses all across the globe. We believe in face-to-face interactions, and where possible, we will come to you. We also communicate by phone, e-mail and online meeting tools.

Do you work with business not interested in export?

Yes we do. We offer business coaching and consulting services to businesses who want to grow and expand domestically.

What are your qualifications?

Over the past 20 years, we have provided consultation services to numerous businesses in the areas of change management and market development. Our expertise extends beyond theoretical teaching; we also manage separate companies that export food products from Australia to various markets worldwide.
What can a business advisor do for me and my business?

A business advisor from Palaudin Consulting functions as a strategic partner, working closely with you to understand the intricacies of your business. We assist in identifying growth opportunities, mitigating potential risks, improving operational efficiencies, and implementing best industry practices. In essence, we provide the expertise and external perspective often needed to drive significant positive change.
What other work do you do for clients?

In the past we have helped businesses run international product launches, arranged the delivery of samples into new markets on behalf of domestic customers, developed print and visual promotional materials and ran large scale industry events.

How do I know which training is best for me?

If you are unsure where to get started or which training resource is right for
you, talk to a member of our team. We will conduct a free assessment to determine your business's position and ascertain if you are export ready. We will then provide you with tailored recommendations to help you and your business build capacity.

What does it cost to work with Palaudin Consulting?

We offer a range of training options to suit any budget. Contact us for more information.

Have questions that aren't answered here?

Reach out to us info@palaudinconsulting.com and a member of our team will get back to you shortly.

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